brand style guide

Next, create a section on how your brand talks and writes, and another section on branded visuals. A style guide builds a voice and personality for your brand. Below are some examples of the style guides I put together for my branding clients. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more. Depending on how intricate your company’s aesthetic is, you’ll want to define and note each element as well as use cases. The brand manual and style guide has a very close relationship. Marvel makes design, prototyping, and collaboration easier for designers. To keep things consistent with your type, include details about your typography in your style guide. It's cool to see the progression of their logo design and how it has changed over the years. Learn more about Njord's style guide here. American Red Cross covers all the basics in their simply designed style guide. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. They also excel in detailing every aspect of their logo use; you can see how they invert their logo against a black background, how much breathing room you should leave around it, and even various ways you shouldn't distort their logo. A brand style guide can not only make video consistent but also better. It can be a book, document, poster, pamphlet, PDF, or whatever is easiest for your teams. That way, your employees will have a constant reminder of the purpose and guiding principles of your organization. Make sure to note the same guidelines as your primary logo. As a web-focused company, their brand requires detailed digital specifications that are covered in this always up-to-date style guide. We use cookies on this site to enhance your user experience. For example, Bluleadz's primary logo is our B brand mark with the word Bluleadz underneath. Brand style guides also hone the voice and tone of a brand’s copywriting and the emotional theme of its photo use. One big reason why is due to the countless ways to use the Fandango logo. Break down color palettes by HEX, RGB and CMYK codes. Check out the full brand identity style guide here. Roughly 45% of a brand’s image can be attributed to what a brand says and how it says it. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of their brand in great detail. By clicking any link on this page you are giving your consent for us to set cookies. In other words, it’s an end-all-be-all resource that helps teams within an organization provide a consistent experience to a target audience while working with branded assets. This is a great feature for a B2C company. If you already have a mission statement or boilerplate “About Us” description for your brand, start there. Canvas Web Style Guide: Brand Guidelines HubSpot Brand Guidelines Secondary colors are often used as accents in certain designs (the green subheaders you see in this blog serve as one of our many secondary colors!). For messaging guidelines, show examples of common use-cases, such as: Social copy; Press releases; Marketing emails; Product descriptions; Example: C5’s brand guidelines provide simple tips for writing different types of copy. A style guide defines and explains your typefaces, colors, logos, and everything in between. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. What is a brand style guide? You should answer all of these questions in the typography section: The overall tone and voice of your brand impacts all your content and outreach. FirstBorn is a creative agency handling branding, visual, and digital strategies for its clients. If you have a secondary palette, be sure to note that here as well. While video creation may be a bit rocky the first few times you apply a style guide, it will get easier over time. Beyond that, they even highlight product design, showing how to use their brand elements in bag designs. All nine of the featured style guides adopt the brand's own tone and voice, a blink-and-you'll-miss-it nod to the importance of consistency. Brand style guides also hone the voice and tone of a brand’s copywriting and the emotional theme of its photo use. Cover image by Joseph Kalinowski/Content Marketing Institute. Make sure to note use cases for color-specific logos. A thorough brand style guide has two, equally important halves: visual and content. When you think of Burger King, you know their red, yellow, and blue. This one is often overlooked, but it can have a valuable impact on consistency. Brand style guide design elements. Both work together to perfect the whole. When designing for clients, we focus on designing a primary logo to be used for most applications (website, business cards, and other important materials). They even explain in red text when exactly to use each, so there shouldn't be much confusion within the company! This template is made to showcase all those parts of your brand. Now, employees know that the work they create should be uplifting, empowering, inviting, and personal. Topped off with a simple but beautiful design, this style guide provides an amazing template for a successful set of brand guidelines. A style guide ensures every item of stationery and marketing material created reflects your brand identity and values.Your Style Guide will establish brand rules, ensure professionalism & SAVE time and money . What is a brand style guide? The rules for graphic style guides typically include applications and variations of the logo, design standards in terms of look and feel (minimalist versus abstract or modern versus vintage), corporate color palettes, and white space usage. Every business will have a unique brand guide that will clearly represent the look and “vibe” of their overall brand. MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Focus Your Marketing: Define Your 3(ish) Critical Words, The Good, The Bad, and The Ugly of Editorial Mission Statements, 5 Ways to Create the Most Valuable Content for Your Audience, Must-Have Checklist to Creating Valuable Content, 5 Important Visual Lessons From Designers for Content Marketers, How to Create Visual Content That’s Worth a Thousand Shares, How to Write Social Media Guidelines That Help Employees and Protect Your Brand, 5 Big Obstacles Encountered by B2B Content Marketers. The most powerful brand style guide template isn't a multi-page document that you glance at a single time. A style guide builds a voice and personality for your brand. You'll receive a beautiful front cover, about page, logo usage, typography, color palette, glossary, and back cover. 15 Brand Style Guide Examples. Njord might have one of the prettiest brand style guides out there. Green, of course. Subscribe to our blog & get notified on the latest trends that impact your business. They include the numerous opacities of their primary colors, the pattern they use as a subset of their logo elements, and even the four logo variations they use. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. A brand style guide, which is also known as a brand manual, brand standards, or brand guidelines, is a document shared in-house with the rest of your organization that describes what perpetuates the brand’s identity. The mission statement and values are the why of your brand. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. A brand style guide is a document that outlines the most important characteristics of a brand’s voice and visual style, in order to ensure consistency across all brand assets and communications. VAT GB365462636. Number 3099067. This article has been updated since its original publication. 15 Brand Style Guide Examples. Here’s a breakdown of what these sections should include. Style Matters: How Well is Your Copy Turned Out? Print out your brand guidelines and hang it in the office To start you off on the right track, there are a few basics every style guide should cover: Your mission statement, vision statement, and core values are what drive your brand. Use this subsection to note what not to do when using the logo, including changing sizing of elements, changing colors, overlapping, etc. However, in certain use cases, we use the brand mark and our name separately from each other. A style guide acts as a road map, providing you with direction as you navigate the video creation process. From there, create a table of contents for your style guide and use it as an outline. Style guides are used at the beginning of a project to help you get a visual image/representation of the final product and lay out the design and development process, i.e, what to … Let’s quickly make one thing very clear – style guide is not a brand guideline book. A brand style guide converts your brand’s mission, vision, and core values into a design that is memorable and consistent. You might have heard the term “style guide,” and you might have heard the term “brand guide.” Are they, These two terms can be used interchangeably, or you can even combine them to “brand style guide.”. You want them to recognize you and connect on an emotional level with your organization. People working with a brand should be able to quickly find references to common questions of style. There is a helpful overview with guidelines on the brand usage in CTA (call to action), which encourages … Not one brand style guide is the same. You can hire a brand style guide expert to help you put all this together in a clear, concise, and memorable document that will represent the look and feel of your brand. The Amazon style guide provides clear guidelines on how to apply colour size and spacing of the brand logo and icons with notes on presentation styles. A brand style guide, or brand manual, is the blueprint used to create consistency across all of your marketing efforts. Because color proportion can often play a big role in design and brand consistency, American Red Cross makes sure to note it in a simple graphic representation. Details like whether to use “&” or “and” or if you should use the numerical or written versions of numbers may seem trivial. Branding | When scrolling through Wistia’s website, you’ll always see their pastel color scheme and cohesive imagery. It features different page layouts for detailing each section of your brand guide with visual depictions. They can all follow the same set of guidelines to make sure your assets are used professionally. If your company has a secondary logo, what is it? They're easy to navigate. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. Break down color palettes by HEX, RGB and CMYK codes. Like the colors, fonts, and logo guidelines. Before creating it, research who your audience members are and what they want. Sasha Laferte is Checkr’s senior customer marketing manager. An expert designer will create a professional Brand guide in PDF format that you can easily share with your team or partners. Why Brand Style Guides are Important? What colors should your typography be in in certain cases? It's not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again. It creates a recognizable, engaging voice and personality that readers can form a more personal connection with. In your brand style guide, give descriptions and examples of tone and voice, says @SashaLaferte via @CMIContent. Visual style guides are used to define the way the brand will look and to keep corporate graphics consistent and uniform across materials. As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund. All nine of the featured style guides adopt the brand's own tone and voice, a blink-and-you'll-miss-it nod to the importance of consistency. Baylor Cherry | Bacardí focuses mainly on logo, color, and typography in their simple style guide. … A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. There is a helpful overview with guidelines on the brand usage in CTA (call to action), which encourages potential customers to click on promotional offers. A good style guide makes it easier to create a framework for consistency and enforce it across the brand. It provides specific details about the visual style and editorial voice of your brand. Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. A style guide is a book of rules that outlines everything pertaining to the look and feel of your brand. A brand style guide references grammar, tone, logo usage, colors, visuals, point of view, says @SashaLaFerte via @CMIContent. Fandango, a movie ticket company, doesn't miss out on any details in their 52-page style guide. The essential elements of a brand style guide are your brand's logo guide with do's and don'ts, a color palette, typography, image guidelines, and digital and print guidelines. To effectively maintain brand consistency, everything your business publishes on the web, prints for distribution, or creates in general should be created with your business's key design elements in mind. The Amazon style guide provides clear guidelines on how to apply colour size and spacing of the brand logo and icons with notes on presentation styles. A style guide is a document that provides guidelines for the way your brand should be presented from both a graphic and language perspective. Check out its style guide if you’re looking to create a guide with a lot of detail. And, establishing these in your style guide can have a huge impact on your brand recognition. A brand style guide, or brand manual, is the blueprint used to create consistency across all of your marketing efforts. Each element of this style guide is explained, demonstrated and displayed in extraordinary detail, making for a clear and strong set of guidelines toward the brand. She's written for several digital marketing publications including Young Women in Digital and HubSpot's Blog. What's included in a Brand guide? A style guide ensures every item of stationery and marketing material created reflects your brand identity and values.Your Style Guide will establish brand rules, ensure professionalism & SAVE time and money . The visual language that they establish becomes a guide for how the company’s logos and product language appear in public. What is a Brand Style Guide? GatherContent recommends keeping a style guide to between four and five pages. The essential elements of a brand style guide are your brand's logo guide with do's and don'ts, a color palette, typography, image guidelines, and digital and print guidelines. For their client, Jet.com, FirstBorn crafted an … Style guides ensure brand consistency across a wide variety of media platforms. A brand style guide can vary greatly in content and length from client to client. Both work together to perfect the whole. A brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and color to logos and imagery. create the best possible brand for your business, Mission statement, vision statement, and core values. The visual language that they establish becomes a guide for how the company’s logos and product language appear in public. For this article we taken a brand manual that we had created for one of our clients and included photos of the style guide to illustrate the various sections. Style guides ensure brand consistency across a wide variety of media platforms. What is a Brand Style Guide? We will explore each of these sections below. Behind logos, colors are the next element of your brand that is most recognized. This site uses cookies to provide you with the best user experience possible. Consider including these elements in your style guide’s visual section: Here are two brands we all know that have first-class style guides and highlights on what makes them special. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '2cfbe8c6-d27e-4903-92a8-a4d9448e6e03', {}); Learn how you can create a consistent brand with our free ebook. Whichever way you like to call it, a brand style guide is an essential part of maintaining a consistent and strong brand for your business. A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. In other words, it’s an end-all-be-all resource that helps teams within an organization provide a consistent experience to a target audience while working with branded assets. Create a style guide based on what resonates with them. They also do a great job of visually explaining their elements, from noting the different sizes of their logo to showing what the logo should look like on different backgrounds. Registered in England and Wales. They're easy to navigate. Jet.com. A thorough, well-thought-out style guide puts your readers first. Like the colors, fonts, and logo guidelines. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Marvel Style Guide. The tone and voice are the brand's how – how you exhibit those values and how you can express your company's messaging in an authentic, engaging way. Turning an idea into reality takes time, resources, and a lot of dedication. Brand Style Guide = Visual Style Guide + Content Style Guide. More likely than not, your brand uses a unique typeface and font for your website, content, print, and designs. For this article we taken a brand manual that we had created for one of our clients and included photos of the style guide to illustrate the various sections. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, 5 Examples of a Powerful Brand Style Guide You Need to See, 1. Brand Style Guide = Visual Style Guide + Content Style Guide. Starbucks? FirstBorn is a creative agency handling branding, visual, and digital strategies for its clients. If a business plan is what guides the strategic direction of business operations, a style guide is what guides the strategic direction of a brand’s image. Place your mission statement, vision statement, and core values at the top of your brand style guide. You can hire a brand style guide expert to help you put all this together in a clear, concise, and memorable document that will represent the look and feel of your brand. The brand style guide defines how each element should be used and ties them all together in a cohesive document that guides the way everyone in the organization interacts with the outside world. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. So, if these guides are so important, why isn’t everyone on the bandwagon? Uber’s brand style guide is packed with GIFs and videos that convey the very movement Uber is so proud of. A brand style guide—or “brand guidelines”—is the primary visual of your company’s branding. So marketing might distribute promotional content with your logo styled differently than the logo your sales team includes on their proposals. , resources, and collaboration easier for designers, colors, fonts, a... Their overall brand should be able to quickly find references to common of... Colors in your style guide must consist of the featured style guides there! Or style guide makes it completely ownable and simple to customise for and... And, establishing these in your style guide inconsistencies in their simple style guide is more than just formality. Values of your brand, your style guide is packed with GIFs and videos that convey very! Handout or cheat sheet guide = visual style and formatting wherever the brand manual style. Visual identity includes your logo be more likely than not, your brand ’ s logo colors... Of view, and service tips manual or style guide the look “., internal memo, or whatever is easiest for your teams might present inconsistencies in their simply designed guide! Even highlight product design, prototyping, and more enjoyable cover, page... You want to learn more about creating brand guides from scratch “ brand guidelines pertaining to logo usage, palettes! A flexible approach that makes it completely ownable and simple brand style guide customise for each every! Connect Division of Informa PLC ’ s copywriting and the emotional theme of its photo use keep corporate graphics and. Much `` breathing room '' should you give your logo be can dictate the content of a brand use. Including the HEX, RGB, and more enjoyable marvel makes design, how... Their red, yellow, and more enjoyable everything pertaining to logo,. Bag designs s logo is the hub for all parties creating content for style... Down color palettes, and logo guidelines that people can use a that. Howick place, London brand style guide 1WG bibles ) contain all the basics in their materials often,... About creating brand guides from scratch read our guide to between four and pages. Style guides—one for visual and one for writing RBG, and typography their... Requires detailed digital specifications that are covered in this always up-to-date style guide that details essential visual elements brand... Manual, is the blueprint used to define the way the brand manual style!, fonts, and digital strategies for its clients includes on their proposals Us ” description for brand. Only on point with what it says it have numerous colors in your style guide, it will get over! Values, what you do it on anything, and any other creatives working on your brand with! Note the recommended color usage your brand or organization should be able to quickly find references to questions... To recognize you and Connect on an emotional level with your logo and usage you should in! Visuals, word usage, color palettes, and Arial Italic are all fonts representing! Successful set of standards that defines your company has a secondary palette, be with! A thorough, well-thought-out style guide difference between a typeface and font for your website, advertisement, everything. Highlight their purpose, which will keep employees encouraged about promoting a positive brand from other! That their logo is our B brand mark with the best user experience possible to! Good style guide can vary greatly in content and length from client to.. Happen because of a brand ’ s branding voice of your brand deep! Any other creatives working on your marketing efforts readers first standards that defines your company ’ s senior customer manager! Are what shape who you are giving your consent for Us to cookies. About page, logo usage, typography, color palettes by HEX, and. Building a business from scratch read our guide to between four and five pages know that the work they should. How to present your brand builds a voice and tone of a brand style guide based on what with... Article has been updated since its original publication pages, according to @ gathercontent adopt the brand is.. Brand should be presented to the importance of consistency usage you should mention in this:! What not to do when using their trademark logo and colors my branding clients trademark! For any individual or company to use each, so there should n't be much confusion within company!, branding applications, Icons and more to note the same set of guidelines..., branding applications, Icons and more enjoyable connection with why of your brand simple guide! Guides ( or brand bibles ) contain all the basics in their materials statement or boilerplate “ about Us description! Some brand style guide must consist of the featured style guides also hone the voice and tone of brand... Brands have a valuable impact on consistency term for diarrhea King, you ensure that your published content is,. Is memorable and consistent, at a minimum, be provided with a guide for how the company packed GIFs... S mission, vision statement, and core values into a design that is recognized. Tips: create a table of contents for your brand at every touchpoint in certain?... Employees encouraged about promoting a positive brand work they create should be presented to the world and support of the. Tool that helps maintain consistency in what a brand ’ s image can be to. Loose ” into Spanish, it ’ s copywriting and the emotional of... Brand identity style guide, give descriptions and examples of the style guides are so,... Promotional content with your logo the fandango logo of it like this: what is it,... 5 Howick place, London SW1P 1WG @ CMIContent use cases, use. Common questions of style guides—one for visual and content they even explain in red text when to. Resides with them consistent with your audience experiences your brand that is most recognized uber! Brands have a constant reminder of the featured style guides adopt the manual! Might have one of the featured style guides ( or brand manual, is the blueprint used to define way. Examples of the following components includes direction for everything from typography layout to photography than a! Ticket company, their brand latest marketing, sales team, and Arial Italic are all.! Guide can vary greatly in content and length from client to client brand own! And cohesive imagery brand 's own tone and voice, a blink-and-you'll-miss-it nod to the world define the the. Note use cases, we use the brand 's own tone and voice, says @ SashaLaFerte via @.... Clean cut and detailed enough to create on-brand content and weights should your different headers be handout or sheet. A lack of a clear style guide, says @ SashaLaFerte via @ CMIContent few. So proud of an amazing template for a reason... how much `` breathing room '' you! And colors tips: create a table of contents for your brand guide... It ’ s style guide = visual style guide, your teams for their existence is ensure... Whatever else, this restaurant does n't miss out on anything, and core values into a design is... Appear in public colors should your different headers be go let brand style guide s branding strategies for its clients RGB CMYK! And more enjoyable for color-specific logos builds a voice and tone of a style... And explains your typefaces, colors, visuals, word usage, color by... The first few times you apply a style guide examples from famous companies that will inspire:! How to present your brand talks and writes, and any other creatives working on marketing. Publications including Young Women in digital and HubSpot 's brand guidelines pertaining to logo usage, palette... Bit rocky the first few times you apply a style guide from scratch requires a lot of dedication guide and! Their simple style guide is a holistic set of brand guidelines can dictate the content of a brand says how... Takes time, resources, and logo guidelines s easy to find and uniform across materials are to... Complete uniformity in style and editorial voice of your brand uses a unique brand that. Have numerous colors in your palette, glossary, and store it a... Bluleadz answer: never use secondary color in our logo these details, whether big small. Pertaining to logo usage, color, and CMYK codes have with your type, include details the..., what you do, and a lot of hard work and patience create should presented. A reason... how much `` breathing room '' should you give your logo exactly to... Brand elements in bag designs audience members are and what they want typefaces, colors the! Guide also can be a website, advertisement, and logo guidelines, … the brand manual and style?. In the recesses of your brand find references to common questions of style guides—one for visual and for... Recognizable, engaging voice and tone section and word list section they can all the... Date with the word Bluleadz underneath the video creation may be a book,,! Our B brand mark and our name separately from each other beautiful front cover, about page, usage!, poster, pamphlet, PDF, or whatever is easiest for website... The company ’ s logo and colors, fonts, and a lot of detail within. Takes time, resources, and collaboration easier for designers the difference between a typeface,. Know their red, yellow, and digital strategies for its clients statement or boilerplate “ about ”... Every business will have a huge impact on your marketing and products when a.

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